iPhone Air — The Featherweight Titan
Apple introduced the iPhone Air, its thinnest iPhone ever at just 5.6 mm, featuring a spacecraft-grade titanium frame and robust Ceramic Shield front and back—3× more scratch-resistant and significantly more crack-resistant than previous models. The vibrant 6.5-inch Super Retina XDR display pushes ProMotion up to 120 Hz, peaks at 3000 nits, and maintains durability and efficiency. Under the hood, the powerhouse A19 Pro, plus N1 and C1X support chips, deliver unmatched performance and battery longevity. The camera system includes a 48 MP Fusion Main and an 18 MP Center Stage front cam, plus new MagSafe accessories and crossbody strap options. Preorders start September 12, with general availability on September 19.
iPhone 17, Pro, and Pro Max — Power Upgraded
Apple’s new iPhone 17 series flexes serious muscle:
- iPhone 17 offers a 6.3-inch ProMotion display, 48 MP dual Fusion cameras, Center Stage front cam, and the speedy A19 chip.
- iPhone 17 Pro / Pro Max upgrade even further—with A19 Pro, a vapor-chamber cooling system, and a camera array equivalent to eight lenses, including an 8× optical zoom Telephoto. New pro-level video tools include ProRes RAW, Apple Log 2, and genlock support. Available deep blue, cosmic orange, and silver finishes.
AirPods Pro 3 — Hear Your Heart, Literally
Apple refreshed AirPods Pro after three years with features to match the hype:
- A tiny photoplethysmography (PPG) sensor for heart-rate tracking and calorie burn analysis,
- Foam-infused tips and improved fit backed by 3D ear-scan data—claimed as “the world’s best ANC”,
- A slick live translation function, IP57 water resistance, and up to 8 hours of battery life.
Preorders open today for $249, with shipping beginning September 19.
Apple Watch Series 11, SE 3, and Ultra 3 — Health, Always-On, Always Upgraded
Apple’s smartwatch family gets full-level upgrades:
- Series 11 — Adds blood pressure monitoring, 24-hour battery life, with price around $399.
- Watch Ultra 3 — Rugged up with satellite messaging, extended 42-hour battery, starting at $799.
- Watch SE 3 — Entry-level knock-out: $249, always-on display, S10 chip, new sleep-apnea detection, ovulation estimates, double-tap control, temperature sensor, much faster charging, preloaded with watchOS 26 featuring the Liquid Glass UI.